Category : Glossary

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The H tags are the HTML tags from <h1> to <h6>. They are used to define headings in the HTML of your website. These tags (in particular<h1> and <h2>) are really important for SEO and should be always implemented and optimised. How to optimise the H tags There is one important factor for the optimisation ..

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[sociallocker]The alt tag is an attribute (“alt tag” is not technically correct, it should be called “alt attribute”) of an image used in a website. The alt tag role is to describe the image and the function of the website in which the image is used. In addition the attribute is very important for SEO, ..

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[sociallocker]A call to action (CTA) is a button or link that you place on your website to prompt an immediate response or encourage an action to advance the purchase process of your potential customers. Best practice A call to action should have the following characteristics: It should have an imperative verb (e.g. “Call now”, “Add to cart”) ..

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[sociallocker]A canonical tag is a meta tag in the head section of the HTML of a webpage that specifies to search engines that a specific URL represents the preferred version of a page. Using the canonical tag avoids problems with duplicated content used on multiple URLs of your website. The canonical tag prevents issues with ..

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[sociallocker]The breadcrumbs are a navigational aid usually in the top left section of a webpage displaying the hierarchy of the current page in relation to the website’s structure. Why are the breadcrumbs important? Breadcrumbs help search engines and users understand the structure of your website, resulting in better user experience and improved ranking on search ..

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URL

[sociallocker]A URL or “web address” (Uniform Resource Locator) is human readable text that specifies the location of web resource (e.g. page, document). Relevant aspect of a URL User experience To attract more users on your webpage, it is important to be clear on what the content of the page is. For this reason a URL ..

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[sociallocker]A tag inside the HTML of a Web Page containing a brief description of 150-160 Characters about the content of the page. The Meta Description is part of the Meta Tags and they appear on the SERPs as description of the page. Examples for Meta Description Code Example for a Meta Description If the Code is ..

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[sociallocker]The Search Engine Result Page, or short SERP, is the page displaying the result of a search for a particular keyword in search engines such as Google or Bing. Are all SERPs identical? While there’s no formal standard on how a Search Engine should work, there are some widely accepted “Best Practices” on how Search ..

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[sociallocker]The CTR defines the percentage of users who click on a specific link to the total of users viewing the Page, Banner, Newsletter or digital advertisement that contains the link. How to calculate the CTR of a Marketing Campaign? Example: The Company Star Lord sells a new type space suit. They send out an email ..

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