H tags

Home » Glossary » H tags
Glossary No Comments

The H tags are the HTML tags from <h1> to <h6>. They are used to define headings in the HTML of your website. These tags (in particular<h1> and <h2>) are really important for SEO and should be always implemented and optimised.

How to optimise the H tags

There is one important factor for the optimisation of all the H tags, never insert text that does not help your SEO inside any h tag.

<h1> optimisation

You should mark your primary keyword with the <h1> tag. You should use this tag only once in every page otherwise the <h1> tag won’t have the same positive effect on your ranking.

Example

The main keyword of the Women’s Shoes page on Zalando UK is “Women’s Shoes”, which is correctly marked with the <h1> tag.

 

<h2> optimisation

The <h2> tag should be used for your secondary keywords or a combination of the primary keyword with secondary keywords. This tag can be used more than once but it is important to avoid an excess of <h2> tags.

Example

The Women’s Shoes page on Zalando UK has 4 strings marked with the <h2> tag in the HTML. The text inserted in the <h2> tags are always a combination of the main keyword with secondary keywords (e.g. “fashion”, “look”, “outfit”) as you can see in the examples below.

<h3> to <h6> optimisation

The H tags <h3> <h4> <h5> <h6> are not as important as the <h1> and the <h2> but it is still better to optimise them with secondary keywords if is possible to do so organically. While the presence of optimise <h3> tags has a positive impact on the SEO of a webpage, the presence of the <h4>, <h5> and <h6> tags won’t affect significantly the performance of your webpage.[/sociallocker]

LEAVE A COMMENT

*